I’ve subscribed to so many magazine and website newsletters that half the time I don’t even pay attention to the emails any more, but when I saw an email from Cleo with the subject line “Free NP Set Lipstick” I had to have a closer look.

All I had to do was subscribe to napoleonperdis.com and they sent me a full size lipstick valued at $22. Now that’s an incentive I like!  

I love Napoleon Perdis make up, the packaging alone has me intrigued and I’ve heard such rave reviews on his primers and face powders. This little marketing ploy is quite clever as it now has me scouring his website to find other make up I “need”. Well played!